Studio Fix Powder Plus Foundation — NW10
$39NW10 sits at the same depth and carries the same pink cast.
Estée Lauder 1C0 Shell, a shade of NEW Double Wear Stay-in-Place Lightweight Matte Foundation with 36H Wear, suits very fair skin with a cool, pink-leaning undertone. It's often described as Lightest skin tones with Pink, moderately pink undertones. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
NW10 sits at the same depth and carries the same pink cast.
Alabaster (C-004) matches the depth closely and keeps the same cool undertone. Expect a more natural finish.
Oslo sits at the same depth and carries the same pink cast. Expect a more natural finish.
Side by side, W0 lands right at the same depth and pulls a little warmer. Expect a more dewy finish.
Next to it, 110 runs a touch deeper and carries the same pink cast. Expect a more natural finish.
Next to it, CN 02 Breeze runs a touch deeper and holds the cool undertone.
On skin, C1 Cool Light leans noticeably deeper and pulls a little warmer. Expect a more natural finish.
Light leans noticeably deeper and pulls a little warmer.
Estée Lauder 1C0 Shell has a cool undertone with a pink cast. When comparing alternatives, keeping that pink quality matters as much as getting the depth right.
L'Oréal Paris True Match Super-Blendable Foundation in C1 Cool Light (around $13.99) wears closest among budget options — on skin, C1 Cool Light leans noticeably deeper and pulls a little warmer. Expect a more natural finish.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.