Kulfi Beauty
Main Match Crease-Proof Long-Wear Hydrating Concealer — Mitai Soul
$26Mitai Soul runs a touch lighter and keeps the same warm undertone.
Giorgio Armani Beauty 4, a shade of Luminous Silk Hydrating Face and Under-Eye Concealer, suits light skin with a warm, golden-leaning undertone. It's often described as Light Plus or Light Medium skin tones with Neutral, slight yellow undertones. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
Mitai Soul runs a touch lighter and keeps the same warm undertone.
On skin, 2.1(Y) - Biscuit runs a touch deeper and carries the same golden cast. Expect a more natural finish.
Next to it, Marcona runs a touch lighter and holds the warm undertone.
3 W Warm runs a touch deeper and carries the same golden cast.
Side by side, 20S light sand runs a touch lighter and carries the same golden cast. Expect a more natural finish.
20S light sand runs a touch lighter and carries the same golden cast. Expect a more matte finish.
Next to it, Natural leans noticeably deeper and carries the same golden cast.
150 leans noticeably lighter and pulls a little cooler. Expect a more matte finish.
Giorgio Armani Beauty 4 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.
Tarte Cosmetics mini shape tape™ hydrating full coverage creamy concealer in 20S light sand (around $15) wears closest among budget options — side by side, 20S light sand runs a touch lighter and carries the same golden cast. Expect a more natural finish.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.