Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 310
$40On skin, 310 lands right at the same depth and carries the same golden cast. Expect a more matte finish.
Fenty Beauty 12, a shade of Eaze Drop Blurring Skin Tint, suits light-medium skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
On skin, 310 lands right at the same depth and carries the same golden cast. Expect a more matte finish.
Next to it, 270 Light Medium sits at the same depth and pulls a little cooler.
310 runs a touch deeper and carries the same golden cast.
Next to it, 5N runs a touch deeper and pulls a little cooler. Expect a more matte finish.
Fenty Beauty 12 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.