Tarte Cosmetics
mini shape tape™ hydrating full coverage creamy concealer — 20S light sand
$15Side by side, 20S light sand matches the depth closely and keeps the same warm undertone. Expect a more natural finish.
Fenty Beauty 180, a shade of Pro Filt’r Instant Retouch Longwear Liquid Concealer, suits fair skin with a warm undertone. Finding its twin in another brand comes down to holding both the depth and the undertone. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
Side by side, 20S light sand matches the depth closely and keeps the same warm undertone. Expect a more natural finish.
Next to it, 20S light sand matches the depth closely and keeps the same warm undertone. Expect a more natural finish.
Mitai Soul sits at the same depth and keeps the same warm undertone.
Marcona matches the depth closely and holds the warm undertone.
20S light sand lands right at the same depth and keeps the same warm undertone.
Side by side, Sand runs a touch deeper and holds the warm undertone.
On skin, 25S light-medium sand runs a touch deeper and keeps the same warm undertone. Expect a more dewy finish.
Rose Rush runs a touch deeper and pulls a little cooler.
Fenty Beauty 180 has a warm undertone. When comparing alternatives, keeping that warm quality matters as much as getting the depth right.
Tarte Cosmetics mini shape tape™ hydrating full coverage creamy concealer in 20S light sand (around $15) wears closest among budget options — side by side, 20S light sand matches the depth closely and keeps the same warm undertone. Expect a more natural finish.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.