Make Up For Ever
HD Skin Smooth & Blur Undetectable Under Eye Concealer — 2.4(Y) - Latte
$33On skin, 2.4(Y) - Latte runs a touch deeper and keeps the same warm undertone. Expect a more natural finish.
Fenty Beauty 255, a shade of Pro Filt’r Instant Retouch Longwear Liquid Concealer, suits fair skin with a warm undertone. Finding its twin in another brand comes down to holding both the depth and the undertone. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
On skin, 2.4(Y) - Latte runs a touch deeper and keeps the same warm undertone. Expect a more natural finish.
On skin, 35H medium honey runs a touch deeper and keeps the same warm undertone. Expect a more natural finish.
On skin, 6.5 runs a touch deeper and pulls a little cooler. Expect a more dewy finish.
On skin, Pome Pome runs a touch deeper and pulls a little cooler.
On skin, Ballet runs a touch deeper and pulls a little cooler.
Next to it, 7 leans noticeably deeper and holds the warm undertone. Expect a more dewy finish.
5.5 leans noticeably deeper and holds the warm undertone. Expect a more dewy finish.
Side by side, 7.5 leans noticeably deeper and holds the warm undertone. Expect a more dewy finish.
Fenty Beauty 255 has a warm undertone. When comparing alternatives, keeping that warm quality matters as much as getting the depth right.
Tarte Cosmetics mini shape tape™ hydrating full coverage creamy concealer in 35H medium honey (around $15) wears closest among budget options — on skin, 35H medium honey runs a touch deeper and keeps the same warm undertone. Expect a more natural finish.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.