Shade & Seek · shade library

MAC Cosmetics C40 dupes & closest matches

MAC Cosmetics
Studio Fix Fluid — C40
depth 3/10 · warm undertone · olive cast · $39

MAC Cosmetics C40, a shade of Studio Fix Fluid SPF 15 24HR Buildable Soft-Matte Foundation + Oil Control, suits light skin with a warm, olive-leaning undertone. The olive cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

MAC Cosmetics

Studio Fix Powder Plus Foundation — C40

$39

C40 sits at the same depth and carries the same olive cast. Expect a more matte finish.

MAC Cosmetics

Studio Radiance Serum Powered Foundation — NC20

$46

On skin, NC20 lands right at the same depth and stays warm but pulls more golden than olive. Expect a more dewy finish.

Make Up For Ever

HD Skin Matte Velvet Blurring Powder Foundation — 2N34 Honey

$45

2N34 Honey matches the depth closely and stays warm with less of the olive cast.

about-face

THE PERFORMER Skin-Focused Foundation — M2OLIVE

$25

On skin, M2OLIVE matches the depth closely and keeps the same warm undertone.

SEPHORA COLLECTION

Best Skin Ever Matte Powder Foundation — 28.5N Medium

$24

Next to it, 28.5N Medium sits at the same depth and pulls a little cooler.

Make Up For Ever

HD Skin Long-Lasting Waterproof Natural Matte Foundation — 3N42 Amber

$23

On skin, 3N42 Amber runs a touch deeper and stays warm with less of the olive cast.

Givenchy

Prisme Libre Glow Serum Blurring Foundation — 4N

$63

On skin, 4N runs a touch lighter and pulls a little cooler.

IT Cosmetics

CC+ Nude Glow Lightweight Foundation + Glow Serum — Neutral Tan

$39

Side by side, Neutral Tan runs a touch lighter and pulls a little cooler.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is MAC Cosmetics C40's undertone?

MAC Cosmetics C40 has a warm undertone with a olive cast. When comparing alternatives, keeping that olive quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

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