Studio Fix Powder Plus Foundation — NW30
$39On skin, NW30 lands right at the same depth and carries the same pink cast. Expect a more matte finish.
MAC Cosmetics NW30, a shade of Studio Fix Fluid SPF 15 24HR Buildable Soft-Matte Foundation + Oil Control, suits light-medium skin with a cool, pink-leaning undertone. The pink cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
On skin, NW30 lands right at the same depth and carries the same pink cast. Expect a more matte finish.
Next to it, NW30 matches the depth closely and carries the same pink cast. Expect a more dewy finish.
Next to it, 3 CR Cool Rosy lands right at the same depth and carries the same pink cast.
Side by side, Vallauris lands right at the same depth and keeps the same cool undertone.
Side by side, 2R24 - Cool Nude matches the depth closely and carries the same pink cast.
Shortcake 315B runs a touch deeper and carries the same pink cast. Expect a more matte finish.
On skin, 310 Medium runs a touch deeper and carries the same pink cast.
Next to it, 3C2 Pebble runs a touch lighter and carries the same pink cast. Expect a more dewy finish.
MAC Cosmetics NW30 has a cool undertone with a pink cast. When comparing alternatives, keeping that pink quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.