Huda Beauty
FauxFilter Luminous Matte Full Coverage Liquid Foundation — Milkshake 100B
$40Milkshake 100B lands right at the same depth and stays cool with less of the pink cast. Expect a more matte finish.
MAC Cosmetics NW10, a shade of Studio Fix Fluid SPF 15 24HR Buildable Soft-Matte Foundation + Oil Control, suits very fair skin with a cool, pink-leaning undertone. The pink cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
Milkshake 100B lands right at the same depth and stays cool with less of the pink cast. Expect a more matte finish.
Next to it, NW11 sits at the same depth and carries the same pink cast. Expect a more dewy finish.
On skin, NW10 sits at the same depth and carries the same pink cast. Expect a more matte finish.
1 matches the depth closely and keeps the same cool undertone. Expect a more dewy finish.
Side by side, Fair 01 sits at the same depth and keeps the same cool undertone. Expect a more matte finish.
Next to it, Oslo lands right at the same depth and carries the same pink cast.
On skin, Fair Beige lands right at the same depth and pulls a little warmer.
Atelier N sits at the same depth and pulls a little warmer.
MAC Cosmetics NW10 has a cool undertone with a pink cast. When comparing alternatives, keeping that pink quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.