MAC Cosmetics
Studio Fix Fluid — NW7
$39Next to it, NW7 matches the depth closely and holds the cool undertone. Expect a more natural finish.
MAC Cosmetics NW10, a shade of Studio Fix Powder Plus Foundation with 24HR Oil Control + Blur-Matte Finish, suits very fair skin with a cool, pink-leaning undertone. The pink cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
Next to it, NW7 matches the depth closely and holds the cool undertone. Expect a more natural finish.
Next to it, NW7 lands right at the same depth and keeps the same cool undertone. Expect a more dewy finish.
On skin, Fair 1 sits at the same depth and carries the same pink cast. Expect a more natural finish.
1C0 Shell lands right at the same depth and carries the same pink cast.
Next to it, 03 P lands right at the same depth and carries the same pink cast.
On skin, Oslo lands right at the same depth and keeps the same cool undertone. Expect a more natural finish.
Side by side, Alabaster (C-004) matches the depth closely and keeps the same cool undertone. Expect a more natural finish.
110C matches the depth closely and pulls a little warmer. Expect a more natural finish.
MAC Cosmetics NW10 has a cool undertone with a pink cast. When comparing alternatives, keeping that pink quality matters as much as getting the depth right.
Estée Lauder NEW Double Wear Stay-in-Place Lightweight Matte Foundation in 1C0 Shell (around $10) wears closest among budget options — 1C0 Shell lands right at the same depth and carries the same pink cast.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.