MAC Cosmetics
Studio Fix Fluid — NW43
$39NW43 sits at the same depth and stays cool but pulls more peach than pink. Expect a more natural finish.
MAC Cosmetics NW43, a shade of Studio Fix Powder Plus Foundation with 24HR Oil Control + Blur-Matte Finish, suits medium-tan skin with a cool, pink-leaning undertone. The pink cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
NW43 sits at the same depth and stays cool but pulls more peach than pink. Expect a more natural finish.
Side by side, NW43 matches the depth closely and carries the same pink cast. Expect a more dewy finish.
Next to it, 425 Medium Deep sits at the same depth and pulls a little warmer. Expect a more natural finish.
Side by side, 14 sits at the same depth and pulls a little warmer. Expect a more dewy finish.
On skin, 9 - Tan, Neutral Olive runs a touch deeper and has a olive lean. Expect a more natural finish.
44N Tan runs a touch lighter and pulls a little warmer.
480 Medium Deep runs a touch deeper and pulls a little warmer. Expect a more natural finish.
Next to it, 490 Medium Deep runs a touch deeper and pulls a little warmer. Expect a more natural finish.
MAC Cosmetics NW43 has a cool undertone with a pink cast. When comparing alternatives, keeping that pink quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.