Shade & Seek · shade library

MAC Cosmetics NW40 dupes & closest matches

MAC Cosmetics
Studio Fix Powder Plus Foundation — NW40
depth 6/10 · cool undertone · pink cast · $39

MAC Cosmetics NW40, a shade of Studio Fix Powder Plus Foundation with 24HR Oil Control + Blur-Matte Finish, suits medium-tan skin with a cool, pink-leaning undertone. The pink cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

MAC Cosmetics

Studio Radiance Face & Body Foundation — C6

C6 sits at the same depth and keeps the same cool undertone. Expect a more dewy finish.

MAC Cosmetics

Studio Radiance Serum Powered Foundation — NW40

$46

On skin, NW40 matches the depth closely and carries the same pink cast. Expect a more dewy finish.

Rare Beauty

Positive Light Tinted Moisturizer — 46C

$30

Side by side, 46C sits at the same depth and pulls a little warmer. Expect a more dewy finish.

Bobbi Brown

Weightless Skin Oil-Controlling Foundation — Cool Golden (C-076)

$57

Cool Golden (C-076) runs a touch deeper and stays cool but pulls more golden than pink. Expect a more natural finish.

Clinique

Even Better Clinical™ Serum Foundation — CN 116 Spice

$48

On skin, CN 116 Spice runs a touch deeper and pulls a little warmer.

Gucci

Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation — 430C

Side by side, 430C runs a touch deeper and pulls a little warmer. Expect a more natural finish.

Gucci

Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation — 450C

Next to it, 450C runs a touch deeper and pulls a little warmer. Expect a more natural finish.

Milani Cosmetics

Screen Queen Foundation — Golden Hazelnut

Golden Hazelnut runs a touch deeper and pulls a little warmer.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is MAC Cosmetics NW40's undertone?

MAC Cosmetics NW40 has a cool undertone with a pink cast. When comparing alternatives, keeping that pink quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

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