MAC Cosmetics
Studio Fix Fluid — NW30
$39On skin, NW30 lands right at the same depth and carries the same pink cast. Expect a more natural finish.
MAC Cosmetics NW30, a shade of Studio Fix Powder Plus Foundation with 24HR Oil Control + Blur-Matte Finish, suits light-medium skin with a cool, pink-leaning undertone. The pink cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
On skin, NW30 lands right at the same depth and carries the same pink cast. Expect a more natural finish.
NW30 matches the depth closely and carries the same pink cast. Expect a more dewy finish.
Side by side, 2R24 - Cool Nude matches the depth closely and carries the same pink cast. Expect a more natural finish.
On skin, 3 CR Cool Rosy sits at the same depth and carries the same pink cast. Expect a more natural finish.
Vallauris lands right at the same depth and keeps the same cool undertone. Expect a more natural finish.
On skin, 7 Cool runs a touch lighter and carries the same pink cast. Expect a more natural finish.
Next to it, 3C1 Dusk runs a touch deeper and stays cool but pulls more peach than pink.
Next to it, 310 Medium runs a touch deeper and carries the same pink cast. Expect a more natural finish.
MAC Cosmetics NW30 has a cool undertone with a pink cast. When comparing alternatives, keeping that pink quality matters as much as getting the depth right.
Estée Lauder NEW Double Wear Stay-in-Place Lightweight Matte Foundation in 3C1 Dusk (around $10) wears closest among budget options — next to it, 3C1 Dusk runs a touch deeper and stays cool but pulls more peach than pink.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.