Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 100
$40On skin, 100 matches the depth closely and carries the same neutral cast. Expect a more matte finish.
Fenty Beauty 100, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits very fair skin with a neutral, neutral-leaning undertone. The neutral cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
On skin, 100 matches the depth closely and carries the same neutral cast. Expect a more matte finish.
On skin, 1 matches the depth closely and carries the same neutral cast.
000 Fair lands right at the same depth and carries the same neutral cast.
On skin, 0N1 Petal matches the depth closely and carries the same neutral cast. Expect a more dewy finish.
Next to it, 10N matches the depth closely and carries the same neutral cast. Expect a more dewy finish.
1N00 - Alabaster sits at the same depth and carries the same neutral cast.
On skin, 0 N Neutral sits at the same depth and carries the same neutral cast.
On skin, 00 N Neutral lands right at the same depth and carries the same neutral cast.
Fenty Beauty 100 has a neutral undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.