Shade & Seek · shade library

Fenty Beauty 310 dupes & closest matches

Fenty Beauty
Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 310
depth 5/10 · warm undertone · golden cast · $44

Fenty Beauty 310, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits medium skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Glossier

Stretch Fluid Foundation for Buildable Coverage — Medium Deep 3

$34

Side by side, Medium Deep 3 lands right at the same depth and keeps the same warm undertone.

Fenty Beauty

Pro Filt’r Soft Matte Longwear Liquid Foundation — 310

$40

310 runs a touch lighter and carries the same golden cast. Expect a more matte finish.

Fenty Beauty

Eaze Drop Blurring Skin Tint — 12

$39

Side by side, 12 runs a touch lighter and carries the same golden cast.

Clinique

Even Better Clinical Vitamin Makeup — Medium Deep Warm 4

$48

On skin, Medium Deep Warm 4 runs a touch deeper and keeps the same warm undertone. Expect a more dewy finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 310's undertone?

Fenty Beauty 310 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Soft’Lit Naturally Luminous Hydrating Longwear Foundation