Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 370
$40Side by side, 370 runs a touch lighter and carries the same neutral cast. Expect a more matte finish.
Fenty Beauty 370, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits medium-tan skin with a warm, neutral-leaning undertone. The neutral cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
Side by side, 370 runs a touch lighter and carries the same neutral cast. Expect a more matte finish.
On skin, Gingerbread 430N runs a touch deeper and pulls a little cooler.
On skin, 16 runs a touch lighter and pulls a little cooler.
Fenty Beauty 370 has a warm undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.