Shade & Seek · shade library

Fenty Beauty 110 dupes & closest matches

Fenty Beauty
Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 110
depth 2/10 · cool undertone · pink cast · $44

Fenty Beauty 110, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits fair skin with a cool, pink-leaning undertone. The pink cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Clinique

Even Better Clinical™ Serum Foundation — CN 02 Breeze

$48

Side by side, CN 02 Breeze sits at the same depth and keeps the same cool undertone. Expect a more matte finish.

e.l.f. Cosmetics

Soft Glam Satin Foundation — 10 Fair Cool

$9

Next to it, 10 Fair Cool lands right at the same depth and keeps the same cool undertone. Expect a more satin finish.

Maybelline New York

Fit Me Matte + Poreless Liquid Foundation — Fair Porcelain 102

$11.99

Side by side, Fair Porcelain 102 sits at the same depth and pulls a little warmer. Expect a more matte finish.

Fenty Beauty

Pro Filt’r Soft Matte Longwear Liquid Foundation — 110

$40

Side by side, 110 runs a touch lighter and carries the same pink cast. Expect a more matte finish.

Fenty Beauty

Eaze Drop Blurring Skin Tint — 1

$39

Next to it, 1 runs a touch lighter and stays cool with less of the pink cast.

Bobbi Brown

Vitamin Enriched Hydrating Skin Tint — Fair 1

$49

Fair 1 runs a touch lighter and carries the same pink cast.

Estée Lauder

NEW Double Wear Stay-in-Place Lightweight Matte Foundation — 1C0 Shell

$10

1C0 Shell runs a touch lighter and carries the same pink cast. Expect a more matte finish.

NARS Cosmetics

Light Reflecting Advanced Skincare Foundation — Oslo

$55

On skin, Oslo runs a touch lighter and holds the cool undertone.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 110's undertone?

Fenty Beauty 110 has a cool undertone with a pink cast. When comparing alternatives, keeping that pink quality matters as much as getting the depth right.

What is the closest drugstore dupe for 110?

e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool (around $9) wears closest among budget options — next to it, 10 Fair Cool lands right at the same depth and keeps the same cool undertone. Expect a more satin finish.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Soft’Lit Naturally Luminous Hydrating Longwear Foundation