Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 440
$40440 matches the depth closely and keeps the same warm undertone. Expect a more matte finish.
Fenty Beauty 440, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits tan skin with a warm undertone. Finding its twin in another brand comes down to holding both the depth and the undertone. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
440 matches the depth closely and keeps the same warm undertone. Expect a more matte finish.
Next to it, 21 runs a touch lighter and holds the warm undertone.
Fenty Beauty 440 has a warm undertone. When comparing alternatives, keeping that warm quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.