Shade & Seek · shade library

Fenty Beauty 230 dupes & closest matches

Fenty Beauty
Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 230
depth 4/10 · neutral undertone · neutral cast · $44

Fenty Beauty 230, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits light-medium skin with a neutral, neutral-leaning undertone. The neutral cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Eaze Drop Blurring Skin Tint — 8

$39

Next to it, 8 matches the depth closely and pulls a little warmer.

Laura Mercier

Tinted Moisturizer Light Revealer Natural Skin Illuminator — 3W1 Bisque

$54

Next to it, 3W1 Bisque matches the depth closely and pulls a little warmer. Expect a more dewy finish.

HAUS LABS

Triclone™ Skin Tech Foundation — 230 Light Medium

$52

Next to it, 230 Light Medium sits at the same depth and pulls a little warmer.

Hourglass Cosmetics

Veil™ Hydrating Skin Tint Foundation — 7

$49

On skin, 7 lands right at the same depth and pulls a little warmer. Expect a more dewy finish.

SEPHORA COLLECTION

Best Skin Ever Liquid Foundation — 21.5 Y

21.5 Y lands right at the same depth and pulls a little warmer.

Fenty Beauty

Pro Filt’r Soft Matte Longwear Liquid Foundation — 230

$40

Next to it, 230 runs a touch lighter and carries the same neutral cast. Expect a more matte finish.

Bobbi Brown

Vitamin Enriched Hydrating Skin Tint — Medium 1

$49

Medium 1 runs a touch deeper and carries the same neutral cast.

HAUS LABS

Triclone™ Skin Tech Foundation — 350 Medium

$52

Side by side, 350 Medium runs a touch deeper and pulls a little warmer.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 230's undertone?

Fenty Beauty 230 has a neutral undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Soft’Lit Naturally Luminous Hydrating Longwear Foundation