Shade & Seek · shade library

Fenty Beauty 240 dupes & closest matches

Fenty Beauty
Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 240
depth 4/10 · warm undertone · golden cast · $44

Fenty Beauty 240, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits light-medium skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

SEPHORA COLLECTION

Best Skin Ever Liquid Foundation — 21.5 Y

On skin, 21.5 Y lands right at the same depth and carries the same golden cast.

Laura Mercier

Tinted Moisturizer Light Revealer Natural Skin Illuminator — 3W1 Bisque

$54

Side by side, 3W1 Bisque lands right at the same depth and holds the warm undertone. Expect a more dewy finish.

Rare Beauty

Positive Light Tinted Moisturizer — 34W

$30

Side by side, 34W matches the depth closely and keeps the same warm undertone. Expect a more dewy finish.

Fenty Beauty

Pro Filt’r Soft Matte Longwear Liquid Foundation — 240

$40

240 runs a touch lighter and carries the same golden cast. Expect a more matte finish.

Hourglass Cosmetics

Veil™ Hydrating Skin Tint Foundation — 9

$49

On skin, 9 runs a touch deeper and holds the warm undertone. Expect a more dewy finish.

Bobbi Brown

Vitamin Enriched Hydrating Skin Tint — Medium 1

$49

Next to it, Medium 1 runs a touch deeper and stays warm with less of the golden cast.

Estée Lauder

Futurist Skin Tint Serum Foundation — 3W1 Tawny

$55

3W1 Tawny runs a touch deeper and carries the same golden cast. Expect a more dewy finish.

IT Cosmetics

CC+ Cream — Light

$39

Light runs a touch lighter and stays warm but pulls more olive than golden. Expect a more dewy finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 240's undertone?

Fenty Beauty 240 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

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