Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 390
$40Next to it, 390 matches the depth closely and carries the same golden cast. Expect a more matte finish.
Fenty Beauty 390, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits medium-tan skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
Next to it, 390 matches the depth closely and carries the same golden cast. Expect a more matte finish.
Side by side, 18 lands right at the same depth and carries the same golden cast.
Fenty Beauty 390 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.