Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 490
$40490 runs a touch deeper and carries the same neutral cast. Expect a more matte finish.
Fenty Beauty 490, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits deep skin with a neutral, neutral-leaning undertone. The neutral cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
490 runs a touch deeper and carries the same neutral cast. Expect a more matte finish.
Side by side, Deep Walnut runs a touch deeper and keeps the same neutral undertone. Expect a more matte finish.
4.6 runs a touch deeper and holds the neutral undertone.
Side by side, CN 126 Espresso runs a touch deeper and carries the same neutral cast.
68P Deep runs a touch lighter and keeps the same neutral undertone.
On skin, 24 runs a touch lighter and pulls a little warmer.
Side by side, 570C leans noticeably deeper and keeps the same neutral undertone.
Next to it, 8C1 Rich Java leans noticeably deeper and pulls a little cooler. Expect a more matte finish.
Fenty Beauty 490 has a neutral undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.
NYX Professional Makeup Make 'Em Wonder in Deep Walnut (around $15) wears closest among budget options — side by side, Deep Walnut runs a touch deeper and keeps the same neutral undertone. Expect a more matte finish.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.