Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 290
$40290 matches the depth closely and stays neutral-warm but pulls more olive than neutral. Expect a more matte finish.
Fenty Beauty 290, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits light-medium skin with a neutral-warm, neutral-leaning undertone. The neutral cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
290 matches the depth closely and stays neutral-warm but pulls more olive than neutral. Expect a more matte finish.
Side by side, 11 lands right at the same depth and carries the same neutral cast.
On skin, 13 Olive sits at the same depth and pulls a little warmer. Expect a more dewy finish.
Side by side, Golden Beige leans noticeably lighter and pulls a little warmer. Expect a more matte finish.
Fenty Beauty 290 has a neutral-warm undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.