Shade & Seek · shade library

Fenty Beauty 430 dupes & closest matches

Fenty Beauty
Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 430
depth 6/10 · warm undertone · golden cast · $44

Fenty Beauty 430, a shade of Soft’Lit Naturally Luminous Hydrating Longwear Foundation, suits medium-tan skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Rare Beauty

Positive Light Tinted Moisturizer — 54N

$30

Side by side, 54N matches the depth closely and pulls a little cooler. Expect a more dewy finish.

Fenty Beauty

Pro Filt’r Soft Matte Longwear Liquid Foundation — 430

$40

Side by side, 430 runs a touch deeper and carries the same golden cast. Expect a more matte finish.

Fenty Beauty

Eaze Drop Blurring Skin Tint — 20

$39

Side by side, 20 runs a touch lighter and carries the same golden cast.

HAUS LABS

Triclone™ Skin Tech Foundation — 490 Medium Deep

$52

Side by side, 490 Medium Deep runs a touch deeper and carries the same golden cast.

Smashbox

Halo Fresh Setting & Perfecting Powder — Tan

Next to it, Tan runs a touch deeper and holds the warm undertone.

Make Up For Ever

HD Skin Long-Lasting Waterproof Natural Matte Foundation — 4N68 Coffee

$23

4N68 Coffee runs a touch lighter and pulls a little cooler.

SEPHORA COLLECTION

Best Skin Ever Matte Powder Foundation — 56.8N Deep

$24

56.8N Deep runs a touch lighter and pulls a little cooler.

IT Cosmetics

CC+ Nude Glow Lightweight Foundation + Glow Serum — Neutral Deep

$39

Side by side, Neutral Deep runs a touch lighter and pulls a little cooler.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 430's undertone?

Fenty Beauty 430 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Soft’Lit Naturally Luminous Hydrating Longwear Foundation