Shade & Seek · shade library

Fenty Beauty 110 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 110
depth 1/10 · cool undertone · pink cast · $40

Fenty Beauty 110, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits very fair skin with a cool, pink-leaning undertone. The pink cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Eaze Drop Blurring Skin Tint — 1

$39

Next to it, 1 sits at the same depth and stays cool with less of the pink cast. Expect a more natural finish.

Dior Beauty

Backstage Face & Body Foundation — 0 CR Cool Rosy

$45

Side by side, 0 CR Cool Rosy lands right at the same depth and carries the same pink cast. Expect a more natural finish.

NARS Cosmetics

Natural Radiant Longwear Full Coverage Foundation — Oslo

$55

Side by side, Oslo lands right at the same depth and carries the same pink cast. Expect a more natural finish.

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 110

$44

On skin, 110 runs a touch deeper and carries the same pink cast. Expect a more natural finish.

Shiseido

Synchro Skin Self-Refreshing Custom Finish Powder Foundation — 150 Lace

150 Lace runs a touch deeper and pulls a little warmer.

L'Oréal Paris

True Match Super-Blendable Foundation — C1 Cool Light

$13.99

C1 Cool Light leans noticeably deeper and pulls a little warmer. Expect a more natural finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 110's undertone?

Fenty Beauty 110 has a cool undertone with a pink cast. When comparing alternatives, keeping that pink quality matters as much as getting the depth right.

What is the closest drugstore dupe for 110?

L'Oréal Paris True Match Super-Blendable Foundation in C1 Cool Light (around $13.99) wears closest among budget options — c1 Cool Light leans noticeably deeper and pulls a little warmer. Expect a more natural finish.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

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