Shade & Seek · shade library

Fenty Beauty 280 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 280
depth 4/10 · neutral-warm undertone · neutral cast · $40

Fenty Beauty 280, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits light-medium skin with a neutral-warm, neutral-leaning undertone. The neutral cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Eaze Drop Blurring Skin Tint — 11

$39

11 sits at the same depth and carries the same neutral cast. Expect a more natural finish.

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 280

$44

Next to it, 280 matches the depth closely and carries the same neutral cast. Expect a more natural finish.

Huda Beauty

FauxFilter Skin Finish Buildable Coverage Foundation Stick — Peaches N Cream 245B

$40

Next to it, Peaches N Cream 245B matches the depth closely and carries the same neutral cast. Expect a more natural finish.

Dior Beauty

Backstage Face & Body Foundation — 3 WP Warm Peach

$45

On skin, 3 WP Warm Peach sits at the same depth and stays neutral-warm but pulls more peach than neutral. Expect a more natural finish.

Estée Lauder

Futurist Hydra Rescue Moisturizing Foundation — 3N2 Wheat

$55

On skin, 3N2 Wheat matches the depth closely and pulls a little warmer. Expect a more dewy finish.

NARS Cosmetics

Pure Radiant Tinted Moisturizer — Sydney

$50

On skin, Sydney matches the depth closely and pulls a little warmer. Expect a more dewy finish.

MAC Cosmetics

Studio Fix Fluid — NC38

$39

NC38 matches the depth closely and pulls a little warmer. Expect a more natural finish.

HAUS LABS

Triclone™ Skin Tech Foundation — 350 Medium

$52

Next to it, 350 Medium runs a touch deeper and stays neutral-warm but pulls more peach than neutral. Expect a more natural finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 280's undertone?

Fenty Beauty 280 has a neutral-warm undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation