Fenty Beauty
Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 440
$44On skin, 440 sits at the same depth and keeps the same warm undertone. Expect a more natural finish.
Fenty Beauty 440, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits tan skin with a warm undertone. Finding its twin in another brand comes down to holding both the depth and the undertone. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
On skin, 440 sits at the same depth and keeps the same warm undertone. Expect a more natural finish.
59P Deep matches the depth closely and keeps the same warm undertone.
Side by side, 21 runs a touch lighter and keeps the same warm undertone. Expect a more natural finish.
Peanut Butter Cup 455R runs a touch deeper and keeps the same warm undertone.
On skin, 56.5 P runs a touch deeper and keeps the same warm undertone.
Next to it, Deep Mocha runs a touch lighter and holds the warm undertone.
Next to it, 16 runs a touch deeper and pulls a little cooler. Expect a more dewy finish.
Cacao runs a touch lighter and pulls a little cooler. Expect a more dewy finish.
Fenty Beauty 440 has a warm undertone. When comparing alternatives, keeping that warm quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.