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Fenty Beauty 470 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 470
depth 8/10 · neutral-cool undertone · neutral cast · $40

Fenty Beauty 470, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits deep skin with a neutral-cool, neutral-leaning undertone. The neutral cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Eaze Drop Blurring Skin Tint — 23

$39

Next to it, 23 matches the depth closely and carries the same neutral cast. Expect a more natural finish.

MAC Cosmetics

Studio Fix Fluid — NW55

$39

NW55 runs a touch deeper and carries the same neutral cast. Expect a more natural finish.

Huda Beauty

FauxFilter Luminous Matte Full Coverage Liquid Foundation — Hot Fudge 550R

$40

Hot Fudge 550R runs a touch deeper and pulls a little warmer.

Huda Beauty

FauxFilter Skin Finish Buildable Coverage Foundation Stick — Hot Fudge 550R

$40

On skin, Hot Fudge 550R runs a touch deeper and pulls a little warmer. Expect a more natural finish.

Huda Beauty

FauxFilter Luminous Matte Full Coverage Liquid Foundation — Ganache 560R

$40

Side by side, Ganache 560R leans noticeably deeper and pulls a little cooler.

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 470

$44

On skin, 470 leans noticeably lighter and pulls a little warmer. Expect a more natural finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 470's undertone?

Fenty Beauty 470 has a neutral-cool undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation