Shade & Seek · shade library

Fenty Beauty 140 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 140
depth 2/10 · warm undertone · golden cast · $40

Fenty Beauty 140, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits fair skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Huda Beauty

FauxFilter Luminous Matte Full Coverage Liquid Foundation — Panna Cotta 130G

$40

Panna Cotta 130G matches the depth closely and carries the same golden cast.

HAUS LABS

Triclone™ Skin Tech Foundation — 030 Fair

$52

Side by side, 030 Fair sits at the same depth and carries the same golden cast. Expect a more natural finish.

SEPHORA COLLECTION

Best Skin Ever Matte Powder Foundation — 10.5Y Light

$24

10.5Y Light matches the depth closely and holds the warm undertone.

SEPHORA COLLECTION

Best Skin Ever Matte Powder Foundation — 13.5Y Light

$24

Side by side, 13.5Y Light matches the depth closely and keeps the same warm undertone.

MAC Cosmetics

Studio Fix Fluid — NC12

$39

NC12 lands right at the same depth and carries the same golden cast. Expect a more natural finish.

Fenty Beauty

Eaze Drop Blurring Skin Tint — 2

$39

Next to it, 2 sits at the same depth and pulls a little cooler. Expect a more natural finish.

NARS Cosmetics

Natural Radiant Longwear Full Coverage Foundation — Mont Blanc

$55

On skin, Mont Blanc sits at the same depth and pulls a little cooler. Expect a more natural finish.

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 140

$44

On skin, 140 runs a touch deeper and carries the same golden cast. Expect a more natural finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 140's undertone?

Fenty Beauty 140 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation