MAC Cosmetics
Studio Fix Fluid — NC40
$39Side by side, NC40 matches the depth closely and stays warm but pulls more peach than golden. Expect a more natural finish.
Fenty Beauty 300, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits light-medium skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
Side by side, NC40 matches the depth closely and stays warm but pulls more peach than golden. Expect a more natural finish.
Side by side, 11 matches the depth closely and pulls a little cooler. Expect a more natural finish.
300 runs a touch deeper and carries the same golden cast. Expect a more natural finish.
Side by side, Dulce De Leche 350G leans noticeably deeper and carries the same golden cast.
On skin, Syracuse leans noticeably deeper and carries the same golden cast. Expect a more natural finish.
Fenty Beauty 300 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.