Fenty Beauty
Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 290
$44Side by side, 290 lands right at the same depth and stays neutral-warm with less of the olive cast. Expect a more natural finish.
Fenty Beauty 290, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits light-medium skin with a neutral-warm, olive-leaning undertone. The olive cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
Side by side, 290 lands right at the same depth and stays neutral-warm with less of the olive cast. Expect a more natural finish.
11 sits at the same depth and pulls a little cooler. Expect a more natural finish.
On skin, 28.5 N sits at the same depth and pulls a little warmer.
Side by side, NC38 sits at the same depth and pulls a little warmer. Expect a more natural finish.
Amaretti 310G runs a touch deeper and pulls a little warmer.
Medium 2 runs a touch deeper and pulls a little cooler. Expect a more natural finish.
On skin, 6.25 - Medium, Warm Peach runs a touch deeper and pulls a little warmer. Expect a more natural finish.
Next to it, 28.5N Medium runs a touch lighter and pulls a little cooler.
Fenty Beauty 290 has a neutral-warm undertone with a olive cast. When comparing alternatives, keeping that olive quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.