Shade & Seek · shade library

Fenty Beauty 490 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 490
depth 9/10 · neutral undertone · neutral cast · $40

Fenty Beauty 490, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits deep skin with a neutral, neutral-leaning undertone. It's often described as Deepest skin tones with Pink, moderately pink undertones. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 490

$44

Side by side, 490 runs a touch lighter and carries the same neutral cast. Expect a more natural finish.

Cover FX

Power Play Foundation — P125

On skin, P125 runs a touch lighter and pulls a little cooler.

Fenty Beauty

Eaze Drop Blurring Skin Tint — 24

$39

24 leans noticeably lighter and pulls a little warmer. Expect a more natural finish.

TOM FORD

Traceless Soft Matte Foundation — Nude Ivory 1.3

Nude Ivory 1.3 leans noticeably lighter and pulls a little warmer.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 490's undertone?

Fenty Beauty 490 has a neutral undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation