Shade & Seek · shade library

Fenty Beauty 390 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 390
depth 6/10 · warm undertone · golden cast · $40

Fenty Beauty 390, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits medium-tan skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Eaze Drop Blurring Skin Tint — 18

$39

Next to it, 18 matches the depth closely and carries the same golden cast. Expect a more natural finish.

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 390

$44

Side by side, 390 sits at the same depth and carries the same golden cast. Expect a more natural finish.

Hourglass Cosmetics

Veil™ Hydrating Skin Tint Foundation — 15

$49

Next to it, 15 matches the depth closely and holds the warm undertone. Expect a more dewy finish.

Rare Beauty

Positive Light Tinted Moisturizer — 48W

$30

48W sits at the same depth and pulls a little cooler. Expect a more dewy finish.

Rare Beauty

Positive Light Tinted Moisturizer — 52W

$30

52W runs a touch deeper and pulls a little cooler. Expect a more dewy finish.

SEPHORA COLLECTION

Best Skin Ever Matte Powder Foundation — 46Y Tan

$24

Next to it, 46Y Tan runs a touch lighter and pulls a little cooler.

Huda Beauty

FauxFilter Luminous Matte Full Coverage Liquid Foundation — Cinnamon 440G

$40

On skin, Cinnamon 440G leans noticeably deeper and carries the same golden cast.

Bobbi Brown

Vitamin Enriched Hydrating Skin Tint — Deep 1

$49

Next to it, Deep 1 leans noticeably deeper and carries the same golden cast. Expect a more natural finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 390's undertone?

Fenty Beauty 390 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation