IT Cosmetics
CC+ Cream — Light
$39On skin, Light sits at the same depth and stays warm but pulls more olive than golden. Expect a more dewy finish.
Fenty Beauty 235, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits light skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
On skin, Light sits at the same depth and stays warm but pulls more olive than golden. Expect a more dewy finish.
Next to it, 28Y Medium lands right at the same depth and keeps the same warm undertone.
28.6Y Medium sits at the same depth and holds the warm undertone.
28.8Y Medium matches the depth closely and holds the warm undertone.
On skin, 235 runs a touch deeper and carries the same golden cast. Expect a more natural finish.
Side by side, 8 runs a touch deeper and holds the warm undertone. Expect a more natural finish.
Side by side, 21.5 Y runs a touch deeper and carries the same golden cast.
On skin, 32S Medium Sand runs a touch lighter and carries the same golden cast.
Fenty Beauty 235 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.
Tarte Cosmetics mini Amazonian clay 16-hour full coverage soft matte foundation in 32S Medium Sand (around $18) wears closest among budget options — on skin, 32S Medium Sand runs a touch lighter and carries the same golden cast.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.