Shade & Seek · shade library

Fenty Beauty 370 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 370
depth 5/10 · neutral-warm undertone · neutral cast · $40

Fenty Beauty 370, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits medium skin with a neutral-warm, neutral-leaning undertone. The neutral cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Eaze Drop Blurring Skin Tint — 16

$39

Next to it, 16 sits at the same depth and pulls a little cooler. Expect a more natural finish.

Estée Lauder

Futurist Hydra Rescue Moisturizing Foundation — 5N2 Amber Honey

$55

5N2 Amber Honey matches the depth closely and pulls a little warmer. Expect a more dewy finish.

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 370

$44

On skin, 370 runs a touch deeper and carries the same neutral cast. Expect a more natural finish.

Tarte Cosmetics

Amazonian clay 16-hour full coverage soft matte foundation — 46S Tan-Deep Sand

$18

46S Tan-Deep Sand runs a touch deeper and pulls a little warmer.

Estée Lauder

Futurist Skin Tint Serum Foundation — 4W1 Honey Bronze

$55

Next to it, 4W1 Honey Bronze runs a touch deeper and pulls a little warmer. Expect a more dewy finish.

Rare Beauty

Positive Light Tinted Moisturizer — 48W

$30

Next to it, 48W runs a touch deeper and pulls a little cooler. Expect a more dewy finish.

Make Up For Ever

HD Skin Matte Velvet Blurring Powder Foundation — 3Y56 Warm Hazelnut

$45

3Y56 Warm Hazelnut runs a touch lighter and pulls a little warmer.

Laura Mercier

Tinted Moisturizer Light Revealer Natural Skin Illuminator — Tan

$54

Tan runs a touch lighter and pulls a little warmer. Expect a more dewy finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 370's undertone?

Fenty Beauty 370 has a neutral-warm undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.

What is the closest drugstore dupe for 370?

Tarte Cosmetics Amazonian clay 16-hour full coverage soft matte foundation in 46S Tan-Deep Sand (around $18) wears closest among budget options — 46S Tan-Deep Sand runs a touch deeper and pulls a little warmer.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation