MAC Cosmetics
Studio Fix Fluid — NW20
$39NW20 matches the depth closely and pulls a little cooler. Expect a more natural finish.
Fenty Beauty 230, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits light skin with a neutral, neutral-leaning undertone. The neutral cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.
NW20 matches the depth closely and pulls a little cooler. Expect a more natural finish.
Side by side, 230 runs a touch deeper and carries the same neutral cast. Expect a more natural finish.
Side by side, Custard 220N runs a touch deeper and carries the same neutral cast.
Macaroon 230N runs a touch deeper and pulls a little warmer.
Next to it, 8 runs a touch deeper and pulls a little warmer. Expect a more natural finish.
Next to it, Vallauris runs a touch deeper and pulls a little cooler. Expect a more natural finish.
Fenty Beauty 230 has a neutral undertone with a neutral cast. When comparing alternatives, keeping that neutral quality matters as much as getting the depth right.
A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.