Shade & Seek · shade library

Fenty Beauty 240 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 240
depth 3/10 · warm undertone · golden cast · $40

Fenty Beauty 240, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits light skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Eaze Drop Blurring Skin Tint — 9

$39

9 lands right at the same depth and pulls a little cooler. Expect a more natural finish.

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 240

$44

On skin, 240 runs a touch deeper and carries the same golden cast. Expect a more natural finish.

NARS Cosmetics

Natural Radiant Longwear Full Coverage Foundation — Stromboli

$55

Next to it, Stromboli leans noticeably deeper and carries the same golden cast. Expect a more natural finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 240's undertone?

Fenty Beauty 240 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation