Shade & Seek · shade library

Fenty Beauty 190 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 190
depth 2/10 · warm undertone · $40

Fenty Beauty 190, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits fair skin with a warm undertone. Finding its twin in another brand comes down to holding both the depth and the undertone. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Eaze Drop Blurring Skin Tint — 5

$39

5 leans noticeably deeper and keeps the same warm undertone. Expect a more natural finish.

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 190

$44

Side by side, 190 leans noticeably deeper and keeps the same warm undertone. Expect a more natural finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 190's undertone?

Fenty Beauty 190 has a warm undertone. When comparing alternatives, keeping that warm quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation