Shade & Seek · shade library

Fenty Beauty 410 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 410
depth 6/10 · warm undertone · golden cast · $40

Fenty Beauty 410, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits medium-tan skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 410

$44

On skin, 410 sits at the same depth and carries the same golden cast. Expect a more natural finish.

Fenty Beauty

Eaze Drop Blurring Skin Tint — 19

$39

Next to it, 19 matches the depth closely and keeps the same warm undertone. Expect a more natural finish.

Hourglass Cosmetics

Veil™ Hydrating Skin Tint Foundation — 15

$49

Side by side, 15 lands right at the same depth and keeps the same warm undertone. Expect a more dewy finish.

Rare Beauty

Positive Light Tinted Moisturizer — 48W

$30

Next to it, 48W lands right at the same depth and pulls a little cooler. Expect a more dewy finish.

Rare Beauty

Positive Light Tinted Moisturizer — 52W

$30

Next to it, 52W runs a touch deeper and pulls a little cooler. Expect a more dewy finish.

SEPHORA COLLECTION

Best Skin Ever Matte Powder Foundation — 46Y Tan

$24

46Y Tan runs a touch lighter and pulls a little cooler.

Estée Lauder

Futurist Skin Tint Serum Foundation — 5W1 Bronze

$55

Side by side, 5W1 Bronze leans noticeably deeper and carries the same golden cast. Expect a more dewy finish.

Bobbi Brown

Vitamin Enriched Hydrating Skin Tint — Deep 1

$49

Side by side, Deep 1 leans noticeably deeper and carries the same golden cast. Expect a more natural finish.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 410's undertone?

Fenty Beauty 410 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation