Shade & Seek · shade library

Fenty Beauty 310 dupes & closest matches

Fenty Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation — 310
depth 4/10 · warm undertone · golden cast · $40

Fenty Beauty 310, a shade of Pro Filt’r Soft Matte Longwear Liquid Foundation, suits light-medium skin with a warm, golden-leaning undertone. The golden cast is what people usually try to keep when they look for alternatives. Below are the alternatives that wear closest to it — each one noted with how it differs, so you know what you're trading before you buy.

The closest matches

Fenty Beauty

Eaze Drop Blurring Skin Tint — 12

$39

12 sits at the same depth and carries the same golden cast. Expect a more natural finish.

Make Up For Ever

HD Skin Long-Lasting Waterproof Natural Matte Foundation — 3Y52 Warm Chestnut

$23

On skin, 3Y52 Warm Chestnut matches the depth closely and carries the same golden cast. Expect a more natural finish.

Charlotte Tilbury

Beautiful Skin Medium Coverage Liquid Foundation — 9 Warm

$52

Next to it, 9 Warm sits at the same depth and stays warm but pulls more peach than golden. Expect a more natural finish.

SEPHORA COLLECTION

Best Skin Ever Matte Powder Foundation — 30.5Y Tan

$24

On skin, 30.5Y Tan matches the depth closely and holds the warm undertone.

Fenty Beauty

Soft’Lit Naturally Luminous Hydrating Longwear Foundation — 310

$44

On skin, 310 runs a touch deeper and carries the same golden cast. Expect a more natural finish.

Dior Beauty

Forever Skin Perfect — 4 W Warm

$57

Next to it, 4 W Warm runs a touch deeper and carries the same golden cast. Expect a more natural finish.

Charlotte Tilbury

Beautiful Skin Medium Coverage Liquid Foundation — 8 Warm

$52

8 Warm runs a touch lighter and carries the same golden cast. Expect a more natural finish.

IT Cosmetics

CC+ Nude Glow Lightweight Foundation + Glow Serum — Tan

$39

On skin, Tan runs a touch lighter and holds the warm undertone.

See these against your whole routine Toni reads the face, not just the shade

Questions people ask

What is Fenty Beauty 310's undertone?

Fenty Beauty 310 has a warm undertone with a golden cast. When comparing alternatives, keeping that golden quality matters as much as getting the depth right.

How do I know which of these will actually work for me?

A shade never wears alone — it sits next to your concealer, blush and the rest of your routine. Toni at Shade & Seek reads the whole face, not just one swatch, so you can see any of these alternatives in context before buying.

More shades from Pro Filt’r Soft Matte Longwear Liquid Foundation